Kaeli Wiltbank

 

Expertise

  • Paid Media Campaign Management

  • Social Media Audience Development Strategy

  • Digital Content Amplification

  • ROAS Optimized Ad Campaigns

  • Data Analysis

  • AI Agent Developer

INDUSTRIES

  • Entertainment Media

  • Children’s Consumer Brands

  • Fashion & Beauty e-commerce

  • Consumer Packaged Goods

EDUCATION

BA Strategic Communications & Journalism
University of Utah
Salt Lake City, UT

AAS Social Media Marketing
LDS Business College
Salt Lake City, UT

Certifications

  • Google Ads Certificates

  • Facebook Blueprint

  • Shopify Partner

  • AI for Filmmakers

  • Anthropic AI Academy

Tools

  • Google Ads Manager

  • Meta Ads Manager

  • Pinterest Ads Manager

  • TikTok Ads Manager

  • MNTN Ads Manager

  • Claude Code

  • ChatGPT

  • Shopify

  • Google Analytics

  • Supermetrics

  • Google Workspace

  • Asana

  • Slack

  • Adobe Creative Suite

  • Canon Camera Equipment

Passion Projects

Cowgirl Studios
Cowgirl Monologues Podcast
Cowgirl Coven Club
Greer AZ Farmers Market


Volunteer Work

FARMERS MARKET ORGANIZER
Greer AZ Farmers Market

PHONE BANK VOLUNTEER
Swing Left

English Second Language Teacher
International Rescue Committee

MORMON MISSIONARY SERVICE MISSION
Rome, Italy Mission
The Church of Jesus Christ of Latter Day Saints

 

Experience

PAID Media Strategist

Little Dot Studios (All3media), Los Angeles, CA (Remote)

January 2023 - Present

  • Paid Media Strategy & Reporting

    • Lead paid social strategy for current and prospective clients, prepare and present proposals, media plans and other related collateral.

    • Develop tailored reporting aligned with campaign goals; use data to evaluate performance, identify insights, and inform ongoing strategy.

    • After introducing new paid media strategies for MGA Entertainment, our team facilitated a 295% YOY increase in YouTube subscribers (133k to 526k). Another notable client, Pokémon, launched a new channel and went from 0 to 1M subscribers in under 12 months with the help of our campaigns. 

  • Business Development & Department Operations

    • Manage legal and financial documents (Statement of Works, Insertion Orders, etc.) as well as project management within our sales management system, Placements IO. 

    • Oversee onboarding new clients and managing ongoing relationships and communication, ensuring smooth campaign launches and long-term client success and satisfaction.

    • Partner closely with the Social Video Services team to identify opportunities for existing clients who are not yet utilizing our paid media services.

    • Build materials that highlight campaign results, capabilities, and strategic impact, contributing to internal learnings and external storytelling.

Sr. Digital Advertising Strategist

Slicedbread agency, Los Angeles, CA (Hybrid)

October 2020 - October 2022

At Slicedbread, I managed paid media campaigns for luxury fashion and beauty e-commerce clients, running ads across Meta, Google, Pinterest, and TikTok ensuring we were driving sustainable ROAS and long-term e-commerce growth.

  • “Kaeli has been an indispensable partner to both me and Borboleta ever since we onboarded Slicedbread as our DTC and B2B media agency. Not only has she been instrumental in helping us evolve and rightsize our paid footprint, she’s been a trusted sounding board and strategic consultant—helping me navigate the ever changing landscape that is online advertising. Needless to say, I am a staunch advocate and supporter of Kaeli. She’s smart, adaptable and an absolute pleasure to work with.”
    - Jennifer McCallum | Borboleta, VP of Marketing | LinkedIn Review

  • “I'm typically weary of working with digital ad agencies. In past experiences there is not much of an individualized approach. That has not been the case with Slicedbread which I have to attribute to our amazing account exec Kaeli. She is passionate, intelligent and strives to push our brand forward to success. I highly recommend working with them!”
    - Sanaz McCartney | ITEM m6, Director of Marketing | Slicedbread Agency Google Review

Creative marketing director

TruFRU, salt lake city, ut (in-office)

October 2019 - October 2020

As the Creative Marketing Director at Tru Fru, I led a team of 4 graphic designers and social media coordinators in executing a packaging rebrand for our frozen fruit dipped in chocolate. This involved redesigning packaging to stand out in major retailers such as Target, Costco, and Sprouts as well as building a new website, rebranding social media pages, and shooting professional product photography. I’m most proud of the influencer marketing campaign that I managed, which kickstarted quite a substantial boost in national brand visibility, increased product reviews on Target’s website, and put Tru Fru at the top of household grocery lists in the state of Utah and beyond.

Sr. Content + Paid Media Marketing Manager

Friendemic (now kenect), salt lake city, ut (Hybrid)

August 2015 - October 2019

Fresh out of college, I started as a Jr. Content Writer at Friendemic and worked my way up to managing paid media campaigns then eventually led a team as the Senior Content + Paid Media Marketing Manager. I mentored, trained, and managed 5 junior content writers and paid media specialists in addition to actively managing content creation and paid media campaigns for the agency's top accounts in the automotive industry.

Sr. Media Strategy ConsultanT

2014 - present

As a Sr. Media Strategy Consultant I offer personalized strategy guidebooks for companies seeking direction on how to most efficiently develop revenue-driving digital marketing campaigns. I then consult on executing marketing project management, content development, creative distribution, community building, influencer marketing, paid media, reporting on ROI, and finding ways to use AI tools to fuel digital media brand expansion.

Outside of work I host the Cowgirl Coven Club where I interview folks on my podcast about their astrology charts, facilitate witchy community, and work with folks 1:1 in private astrology coaching sessions. While I still dabble in portrait photography, my long-term vision as a creative director is to create educational video courses and astrology workbooks for Gen Alpha girls and their Millennial mothers.

contact kaeli